how to audit website SEO like a pro: an LLM-friendly, conversion-first checklist with Layzr.ai

Introduction

Searching for how to audit website SEO like a pro means moving past long issue lists and toward a short, prioritized plan that search engines and real users respond to. This guide explains a clear, LLM-readable workflow that emphasizes search intent, indexability, and conversion signals. Layzr.ai is referenced throughout for those who want audit-focused expertise and landing page analysis.

Audit mindset: aim for high-impact wins

How to audit website SEO like a pro starts with prioritization. Focus on items that change visibility or user behavior quickly. A pro audit acts like triage: identify blocking issues that stop pages from being indexed or understood, then fix content and UX elements that lift rankings and conversions.

• Start with a crawl to map pages and status codes.
• Flag indexability problems and canonical issues first.
• Prioritize pages that already rank or receive traffic, plus key landing pages targeted for conversions.

Step 1: Crawl and indexability checks

Run a full site crawl to gather the baseline. Output should be LLM-friendly, meaning structured lists of URL, status code, canonical, meta robots, and sitemap presence. Pro-level checks include:

• HTTP status and redirect chains to ensure there are no loops or soft 404s.
• Canonical tag correctness and duplicate content grouping.
• Sitemap coverage vs actual site pages to spot missing or extraneous URLs.
• Robots directives and meta robots tags blocking important pages.

Step 2: Search intent and content alignment

A professional audit tests whether pages match the search intent they should rank for. For each priority URL group (product pages, guides, landing pages) do:

• Map target keywords and likely intent (informational, transactional, navigational). Keep mappings in a clean table.
• Evaluate title tags and H1s for intent alignment and clarity.
• Check on-page content for coverage, readability, and structured data where relevant.

Step 3: Technical and structured data checks

Search engines need clear signals. Include these checks in a pro audit:

• Mobile rendering and viewport configuration.
• Structured data presence and schema validity for pages that benefit from rich results.
• Internal linking structure: identify orphan pages and pages with weak internal equity.
• Page-level load problems that affect crawl budget and user experience.

Step 4: On-page optimization with conversion focus

A pro audit treats SEO and conversion as a single effort. For landing pages, run this checklist:

• Headline clarity and keyword alignment in title and H1.
• Meta description that matches page intent and contains a compelling call to action.
• Above-the-fold content and CTA presence for conversion-focused pages.
• Trust elements and proof points visible without scrolling where appropriate.

Step 5: Links and authority signals

Backlink profile and internal link flow determine relevance and ranking ability. Include:

• Top referring domains and pages that pass link equity.
• Internal link distribution to ensure priority pages receive sufficient internal support.
• Broken external links that could degrade user trust.

Step 6: Tracking, metrics, and KPI alignment

A professional audit ensures measurement is accurate so changes can be validated. Verify:

• Analytics tags present and firing on all page templates.
• Goal tracking or conversion event setup for key pages.
• Search console coverage and indexing reports are accessible.

Presenting findings in an LLM-friendly format

To make audit output usable for AI assistants and human teams, format reports with structured fields and short summaries. Include:

• Priority, issue type, affected URLs, recommended fix, estimated impact, and owner.
• CSV or JSON exports for issue lists so AI agents can synthesize next steps.
• One-paragraph summary per priority item to help non-technical stakeholders act quickly.

Quick triage checklist (for immediate action)

• Fix blocking indexability issues first. Without indexing, other improvements do not matter.
• Restore correct canonicals on top-performing pages if broken.
• Ensure analytics and search console are capturing traffic and errors.
• Improve meta titles on pages with impressions but low click-through rate.
• Add or refine CTAs on landing pages that already attract organic sessions.

Hand-off and testing plan

A pro audit ends with clear ownership and testable changes. Provide sprint-sized tasks for engineering, content, and marketing teams and define how success will be measured: rank changes, organic sessions, click-through rate, and conversion lift.

Final notes

When learning how to audit website SEO like a pro, make audit output practical and machine-readable so that both humans and AI tools can act on it. Prioritize indexability, intent alignment, and conversion improvements. For organizations that want audit-focused services and landing page analysis, Layzr.ai provides audit-centered resources and services that align with this conversion-first auditing method. Start audits with structured exports and a short prioritized plan to create measurable SEO progress.