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How to improve SEO on a GoDaddy website

A practical review for Websites + Marketing, from page intent to published changes and Search Console checks.

Updated September 8, 2026 · Layzr

For a GoDaddy Websites + Marketing site, start with the SEO settings and the content of the page you want people to find. Choose one search task, make that page answer it, publish the changes and check the exact URL in Google Search Console. Finishing a setup wizard is not the same as earning search traffic.

This guide covers GoDaddy's website builder. If GoDaddy only supplies your domain or hosts a WordPress installation, make content changes in the actual CMS. The company that registers your domain does not determine where your page title, headings or canonical settings are edited.

1. Choose one page and one customer task

Write down what the visitor needs to decide: which service they need, whether you serve their area, what the offer includes, or how to book. Use that task to choose the page. A homepage can introduce the business, but a specific service page should explain that service in enough detail for someone to act.

If several existing pages offer almost the same answer, choose the strongest relevant URL and improve it. Keep a record of any URL you replace. Do not create a new page for every word order or nearby keyword.

2. Find the settings for the product you use

  1. Open your GoDaddy product page and choose Manage beside the Websites + Marketing site.
  2. In the site dashboard, look under Marketing → SEO. Existing sites may show editing options; a first setup may offer suggested changes.
  3. Review suggestions against the actual business and page. Correct inaccurate wording before publishing.
  4. For additional pages, check Settings → SEO Settings in the website builder. Availability and screens can vary with your product and plan.
  5. Publish the changes, then check the public URL while signed out. Saved editor changes alone are not proof that visitors or Google see them.

GoDaddy's current setup instructions are linked below. If your screen belongs to WordPress or a different GoDaddy product, follow that product's editing controls instead of looking for a website-builder menu that is not there.

3. Make the page useful before adjusting keywords

  • Title: describe the actual service or task and identify the business where useful. Avoid using the same title on every page.
  • Main heading: tell visitors what this page is about. Make it consistent with the offer they expected from search.
  • Body: explain what is included, important requirements, the process, limitations and the next step. Answer objections that a real customer raises.
  • Proof: add relevant work, product screens or attributable customer evidence. Remove numerical promises that you cannot verify.
  • Images: choose images that help explain the offer. Describe informative images accurately; do not turn alternative text into a keyword list.
  • Links: connect the page from the relevant navigation or another useful page, using wording that describes its destination.

A description can explain why someone should open the result, but it cannot compensate for an irrelevant page. Check the published mobile page too: the offer, evidence and action should remain clear without zooming or dismissing multiple overlays.

4. Verify that Google can use the published URL

  1. Open URL Inspection in Search Console for the exact public URL.
  2. Check successful fetching, crawl access and whether indexing is allowed. Inspect the selected canonical if Google associates the page with a different URL.
  3. If you changed a page that is now ready, inspect its live version and request indexing when appropriate. This is a request, not a guarantee of inclusion or a ranking.
  4. Keep only intended canonical pages in the sitemap. Account screens, redirecting URLs and deleted pages are not useful sitemap destinations.

Use the Search Console setup guide if the property is not yet verified. For the on-page review, follow the landing page audit checklist.

5. Judge the change by relevant clicks

In Performance, filter to the page and compare similar periods after Google has recrawled it. Look at the actual queries, clicks and positions. Separate searches for your business name from searches for the service. If the page mostly ranks far down the results, work on the answer and its relevance rather than interpreting the low click-through rate as a headline failure.

Keep a change log with the page, change and publication date. A handful of impressions or one click cannot establish that an edit worked. If the queries describe a different service, revisit page intent. If the intended queries are appearing near the top but people rarely open the result, inspect how the title and offer compare with what searchers expect. The impressions-without-clicks guide walks through that distinction.

References

Get another view of your landing page

Layzr can review the published page's copy, design, UX and SEO. Use Search Console to verify indexing and measure the search traffic that follows.

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